7 Powerful Tools to Enhance Your Content Marketing Game
Write better, faster, and boost your conversion rates with these incredible tools.
Write better, faster, and boost your conversion rates with these incredible tools.
The world of content marketing is in a crazy upward spiral.
From leading organizations like P&G, Microsoft, Cisco Systems, American Express, and Adobe to private and family-owned businesses — today, everyone relies on content marketing to generate leads and sales.
Why? Because it works like a charm.
As Forbes Councils Member, Shawn Byrne writes, “Audiences have become media-savvy enough to ignore any noise traditional advertising can make, and they rely more on content that will answer their questions and ultimately serve their needs.”
According to Hubspot, around 82% of marketers have content marketing in their marketing arsenal. If you’ve been looking for an offbeat high-paying career, this is the best time to become a content marketer.
But here’s the challenge: content marketing is time-consuming. Creating content that people can connect to, and distributing it to the right audiences takes a lot of time and energy.
With the growing industry, there’s cut-throat competition. You have to compete with individuals who’re ready to do the hard work for cheap money.
I’ve been working as a content marketer for two start-ups since 2020, and here’s what I’ve learned: technology can be your best friend. It can help you stand out and charge what you’re worth. With the right tools, you can work more effectively and create content that converts.
In this article, I’m sharing a list of seven awesome content marketing tools that just work like magic and can save you ton of time, money, and sleep.
I’ve used them in several of my client projects and loved the impact they created. I’m sure they’ll be of immense help to every writer looking to add content marketing to their resume.
1. PrimoStats — Find credible stats in seconds
There’s a lot of noise out there in the world of marketing and advertising. Skepticism is rampant and nobody trusts a bunch of opinions unless they’re backed by an expert.
If you want to gain the confidence of your audience, you need to add facts and figures to your content.
Stats make your content credible. They help put your word across boldly. If you noticed, that’s what I did at the beginning of this article.
But it’s difficult to find relevant stats via a simple Google search.
The Internet is full of outdated or inaccurate statistics. You can easily get lost in a rabbit hole while trying to locate the original source of a statistic. That’s where PrimoStats comes into the picture, to save you from a statistic hunting headache.
Here’s what it does
PrimoStats is a searchable database of curated marketing statistics from reputable sources. You can have all the latest stats in one place, which you can then add to your content to enhance its credibility.
I cannot even describe how much time it has saved me in research. It’s truly a boon to content marketers. If you’ve ever tried to find a credible stat but got caught up in endless Google searches, you know the pain.
With PrimoStats, this can be done in a few seconds:
Step 1: Go to PrimoStats and click on “Search Stats”.
Step 2: Put the keyword related to what stat you’re looking for. You can also enter the relevant topic, favorable source, and year or leave them blank.
Within a few milliseconds, you get a huge list of credible sources, ready to be copy-pasted in your content to boost its authenticity.
Moreover, you can use their Google Docs add-on, allowing you to search and add the stats directly to your article.
Isn’t that amazing?
Start using PrimoStats for stat searching. I’m sure you’ll fall in love with it.
Cost
PrimoStats has a free plan where you can access up to 1000 stats. This is more than enough for you to get started and test the tool.
If you want the extra features, upgrade to their paid plan starting from $7/month. Check the whole pricing structure here.
2. The Future Party — Helps you stay updated
With rapid technological advancements, the ways to market and put forth content online are changing. To be a cutting-edge content marketer, you need to stay updated with the industry trends.
Because when a golden opportunity presents itself, you want to make the best use of it and jump ahead of your competition, don’t you?
That’s where I’d recommend The Future Party.
Here’s what it does
TheFutureParty is a free daily newsletter that curates stories spanning pop culture, entrepreneurship, entertainment, and tech, and breaks down what it all means for the future.
Every day at 7 am PST, they send an email full of amazing insights to over 100,000 subscribers.
Every email you open empowers you to jump ahead of the crowd. You’ll be much more prepared for the week, month, and year ahead.
For example, in their latest issue, I came to know that Elon Musk is trying to buy a 100% stake in Twitter. The news is huge, and I’m assuming it can bring a whole new Twitter wave in the coming times.
Accordingly, I’m planning my Twitter content strategy to make it my prime content marketing platform, and make use of all the pumped-up traction it will have in the near future.
Even without being an avid news reader, I came across this news, thanks to The Future Party. I’ll be privy to what happens next to be prepared before everyone else.
This is just one example. Every morning, I receive numerous such opportunities in my inbox. With so much value packed into the newsletter for free, it feels like a great steal.
The thing I love the most about The Future Party is that they don’t just cover *news* like everyone else. This newsletter is different. They only send those stories that drive the future, all in a quick and witty manner.
Cost
Free! Subscribe here and join their amazing community.
3. Copy AI — Your partner in creating kickass content
The biggest challenge all content marketers face is creating quality content that educates, inspires, and converts readers to customers.
That’s the most time-consuming task. Sometimes, it even takes days to get done with a single blog post. And with recurring emails and social media content, it’s so easy to burn yourself out.
Now, imagine how easy and fast creating content would become if a tool could write a relevant, valuable and plagiarism-free first draft for you.
Sounds like a dream? Not anymore with Copy AI.
Here’s what it does
Copy AI is an AI-driven copywriting tool that helps you generate content for websites, landing pages, social media, and blog posts faster.
They have recently added two new features (in April 2022), that are going to enhance your content marketing game:
- First Draft Wizard: This latest feature from CopyAI helps you get the first draft of your blog post in under 4 minutes. The speed, accuracy, and quality are insane!
Simply enter what you want to write about, and they’ll build an outline that you can edit or regenerate.
Then they’ll create a first draft based on that outline. It’s intuitive and helps you write a high-quality first draft faster than if you did it yourself.
Here’s a complete walkthrough.
2. Freestyle Templates: For social media, email campaigns, and much more.
This feature helps in generating copy based on specific use cases within seconds.
Simply choose a template and fill in the information it needs to create a relevant copy for you.
After you’re done, click the “Create Copy” button, and CopyAI will do its magic and generate multiple attention-grabbing versions for your copy.
Some of their most popular templates are:
- Discount or Special Promotion
- Seasonal or Holiday Social Media Post
- Cold Outreach Emails
It’s fun writing content together with Copy AI. Give it a try.
Disclaimer: Copy AI is not here to replace YOU. You are unique and nobody can copy your voice and put forth the words like you do. Instead, it’s here to enhance your overall content marketing game. Use it like a tool, speed up your content creation, and edit it to give it your own tone. Become unstoppable!
Cost
It gives 10 credits/month for free, with bonus 100 credits for the first month. This is enough for you to test drive the tool. If you fall in love with it like I did, you can buy the premium version starting from $35/month. Check out the whole pricing structure here.
4. Hypefury — Takes care of your Twitter content marketing
Twitter is the place where CEOs of amazing startups and content marketers hang out. It’s an amazing platform to network with cool people and flaunt your expertise. And like I mentioned before, with all the free publicity Elon Musk has been doing, the traction on Twittter is only bound to skyrocket in the future.
But the challenge is, tweets have a very short shelf life. If you want to gain the benefits of the platform, you need to be active and post creative content round the clock, which is insane work.
That’s where Hypefury comes in.
Here’s what it does
Hypefury is your Twitter companion to help you grow and monetize your audience, and make the most out of the platform.
The best thing about this tool is that it automates lead generation, sales, and emai list growth.
Here’s an example case study of lead generation:
- Yannick is the Growth Marketer at Hypefury. He once tweeted about finishing his ebook on viral thread hooks. He wanted to get leads interested in growing their Twitter audience into Hypefury’s email list.
2. Now there were a lot of people who showed interest and commented “thread” under his tweet. And it was practically impossible to send DMs to each one of them individually!
3. So Yannick set up an Auto-DM feature, which only gets triggered when somebody comments or retweets the tweet. Using which, he sent 1000+ DMs in just 12 seconds.
4. As a result, he got 200 new followers on his account and added 700 net new subscribers (highly targeted potential customers) to Hypefury’s email list, all automated and for free!
That’s the potential of Twitter that Hypefury lets you utilize. And these are just few out of the sea of amazing growth features that Hypefury offers.
I’m already spellbound by the capability of this tool and what all opportunities it can unlock for you. As a content marketer, it’s a no-brainer to have this tool.
Cost
Hypefury has a 7-day trial followed by Tweet scheduling for 2 days — which is enough for you to start out. In case you want to use the full capability of the tool, upgrade to their paid plan starting from $15.83/month. Check the whole pricing structure here.
5. Talk Counsel — Your legal partner
As an independent content marketer, you’re running a one-person business. You need to take care of project contracts, invoices, taxes etc. There’s a lot of accounting and legal stuff that goes into a freelance business, which makes it lot less fun.
To help you start and manage your business well, you can use Talk Counsel.
Here’s what it does
TalkCounsel is a digital workspace that enables businesses and individuals to find and hire lawyers remotely at a 60% lower cost, providing a much better and more effective way to manage your legal needs.
All the attorneys are handpicked and very well experienced so you can be sure they can settle all your issues.
To hire an attorney from their platform, go to their website, and register yourself as a client.
You’ll find multiple Attorneys there. Select them based on their “Practice Areas” and you can easily start the communication with the attorney who meets your demands.
They’re pretty new in the market, but growing at an ultra-speed.
Here’s why this is a better option than going to a traditional law firm:
- Global Community: You can easily get access to seasoned attorneys at an affordable rate. You can hire an expert anytime, from anywhere, as they have experienced lawyers operating from all over the world.
- Affordable: Experienced lawyers are easily available at a 60% lower cost than normal because of the online setup.
- Convenience: You’re able to get your legal work done remotely, without compromising on the quality.
- Secure Payments: You are secured with strong SHA-2 and 2048-bit encryption. Your payment information and your communication are protected.
Cost
It depends upon the lawyer you’re hiring. Using the platform and registering yourself there is free of cost.
6. Small SEO Tools: Helps you rank and flourish on Google
SEO tools are extremely important for content marketers. But good tools come for a price that not everyone can afford.
That’s where Small SEO Tools come in.
Here’s what it does
Small SEO Tools is a collection of multiple tools that help you refine your content as per what Google likes, and allows.
For example, they have a suite of keyword tools that help you research great keywords, check keyword density, competition analysis and what not.
They also have:
- Text Content Tools
- BackLink Tools
- Website Management Tools
- Website Tracking Tools
- Design Studio
- Images Editing Tools
… and much more at an ultra-affordable cost, almost free!
If you want to game up your content marketing game, but can’t afford premium tools, then Small SEO Tools has your back.
Cost
It gives you limited access to all its tools for free. If you run out of free credits, you can buy the premium version which starts from $9.80/month. Check out the entire pricing structure here.
7. Hemingway — Helps you take care of your Grammar
Once you’re done with creating content, you need to edit a few parts that are not grammatically correct or need rewriting.
Hemingway helps you with that.
Here’s what it does
The Hemingway app is an editing tool designed to help you edit your writing in a distraction-less environment.
It majorly finds the common errors that effect the quality of your content: excessive passive voice, confusing sentence construction, too much use of weak adverbs, and the like.
Cost
It’s free to use if you use it on the website. But if you prefer to work offline and want to use some extra features of the tool, you can buy its lifetime version at a one-time purchasing fee of $19.99.
Summarizing
Content marketing is growing like crazy and if you want to make the best use of this traction to develop your career, these 7 tools will help you immensely:
- PrimoStats: A searchable database of credible stats.
- The Future Party: Keeps you updated with amazing news spanning various industries, that impact your future.
- CopyAI: Helps you write blog posts and create kickass copy in just a few minutes.
- Hypefury: Helps you generate leads and sales from Twitter.
- TalkCounsel: Helps you get easy access to experienced lawyers at an affordable fee.
- Small SEO Tools: Helps you write and polish content that Google would love to rank.
- Hemingway: Takes care of your Grammar and common errors.
I hope this article has filled your head with amazing ideas of what you can do with these awesome tools. Start using them today and you’ll be surprised at how much your content marketing game will change and grow.
Author’s note: Some of the links mentioned in this article are sponsored. But I love these tools so much, that I would never have shared them with you if I didn’t think they can add amazing value to your life and journey as a content marketer.
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